CIMB: SAY HUATTT! CHINESE NEW YEAR FACEBOOK CAMPAIGN

CIMB Campaign Cover

OUR DELIVERY


SIFU SAYS

1/8

DON'T TOUCH TOUCH

2/8

RAGAM TAHUN BARU

3/8

THIS IS HOW YOU DO IT

4/8

REUNION DINNER

5/8

THAT AWKWARD MOMENT

6/8

THE ANNOYING SISTER

7/8

LUCKY LOVE

8/8

THE STORY


CIMB Malaysia was on a mission - to spark the interest in Chinese New Year customs and tradition while entertaining the digital audience on Facebook. They came to the right Sifu - the crew of 16TWO.

The weapon of choice happened to be a video series of 8 short movies focusing on CNY, covering the festive celebrations thoroughly - from yee sang tossing, staying up late, hair cutting restrictions, up to throwing mandarine oranges to the water on Chap Goh Mei.

CIMB Story Image

THE MAKING


10 days to come up 8 videos with 8 storylines around the values and traditions of Chinese New Year with 8 main characters.
All shot in 3 days.

CIMB Bank Berhad wanted a facinating out of the box videos, that would be centered around family and quirky cultural traditions with light hearted moments. 16TWO team of strategists, copywriters, production crew and talent came together and in three days shot and developed eight videos to be scheduled and promoted on CIMB Bank Berhad Facebook page.

Post-production magic began immediately after the shoot. Special effects and animation was include to provided different kind of treatments to create various moods to each video.

CIMB Making Image

CAST


INSTAGRAM


A SOCIAL MEDIA SUCCESS?

Definitely. In two weeks 16TWO production on eight videos for CIMB Bank Berhad received

  • 12,156

    Likes

  • 1,319

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  • 1,997,562

    Video Views

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