LOCATION NINJA

The Holy-Grail of Advertising

Using location-based targeting across digital platforms to effectively target and reach the right audience at the right place and the right time.

  • Instagram
  • Google Adwords
  • Google Display Network
  • Waze Ads
  • Facebook Ads

With the convergence of social and physical touchpoints that functions through the use of an integrated advertising dashboard, you can tailor your messaging so it impacts your audience on a personal level. Market your regular Mom & Pop store or majorly franchised brand to those who are relevant.

Find out how our Ninja can win your fight.

DOMINO'S SINGAPORE


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The Story

Domino's Singapore wanted to drive traffic to their Singapore stores and create an awareness about ongoing promotions.
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Strategy

Used Facebook advert to promote a promo that is ongoing at a branch near them. Targeted audience will tap into the ad and check out the featured promotions with a timer indicating the promo's availability. Audience need to type their email in to unlock the promo codes. To use the promo codes at the stores, audiences are able to get directions to the nearest Dominos store via Waze, Google Maps app that are available as options on the website.
Domino's Singapore Image

CHIMI-CHURRI


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The Story

The store was hidden in The School, Jaya One and away from crowd and foot traffic. The business is not making any profits and immediate need to drive traffic & increase awareness about the store.
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Targets

To increase the percentage of customers and profits by 100%.
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Strategy

Target audiences within the vicinity of 1KM radius were shown a consistent message throughout the day about an attractive promotion that was within their vicinity, during breakfast, lunch and tea-time via Facebook ad posting, therefore making it relevant to the audience while creating a top of mind association with the brand, with exact location of the store being mentioned in the promotion posting.
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Achievements

16TWO has helped the store increase profits by 140% with a 9-12% conversion rate. They have also gained 90% increase in facebook likes, 657 check ins since the increase in foot traffic, and profits doubled by 200% as of now.
Chimi Churri Image
Chimi Churri Image
Chimi Churri Image

BRITISH COUNCIL MALAYSIA


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The Story

British Council Malaysia is looking to increase higher rates of students to enroll in their English courses. Targeted audiences are within 2KM radius from their branches in Kuala Lumpur, Penang, and Kota Damansara.
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Strategy

Using Facebook, Instagram, Google AdWords, and Google Display Network to consistently showing targeted audience an ad about improving their English skills to elevate themselves, and contains the location of the British Council branch near them.

Our ninjas has helped British Council Malaysia to generate over 800 leads so far.

British Council Image
British Council Image
British Council Image
British Council Image

REDCAP


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About

RedCap Pharmacy is neighbourhood pharmacy that is committed to the people's wellbeing. The stores are led by professional pharmacists and a team that is well-equipped of medical product knowledge and expertise. They have chain stores operating at 25 stores througout Malaysia and aims to have more than 100 stores by the end of 2016. Their challenge? The business needs to create brand awareness via social media in order to attract customers that are within the vicinity, which will eventually lead to an increase in foot traffic.
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Redcap Image
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Strategy

Target audiences within the vicinity of 1KM radius were shown a consistent message throughout the day about an attractive promotion discount that was within their vicinity via Facebook ad posting, with exact location of the store nearest to them appearing in the photo ad itself.
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Achievement

The store brand has achieved over 2,700 likes and more than 100 check ins.

AEON BIG


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The Story

AEON Big is a hypermarket that has 25 stores operating all over Malaysia. Despite being one of the well known household hypermarket name, the hyperstore is still facing lack of social media awareness and foot traffic.
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Strategy

Target audiences within the vicinity of 1KM radius were shown a consistent message throughout the day about an attractive "Fresh Produce of the Week" promotion that was within their vicinity, during Fridays until Sundays via Facebook ad posting, with a product feature every week.
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Achievement

A promo success? 16TWO has helped the hypermarket increase traffic during fridays and weekends and now has more than 200,000 likes on their Facebook page.
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